Endpoint Security

Endpoint security is essential in modern cybersecurity, protecting devices—such as laptops, mobile phones, servers, and Internet of Things (IoT) devices—that are connected to any network. The growth of remote work, trends towards cloud computing, and IoT use have underscored the need for effective endpoint security solutions. This field defends against threats like malware, ransomware, and zero-day vulnerabilities, focusing on devices rather than traditional network defenses. Modern endpoint tools, like Endpoint Protection Platforms (EPP), Endpoint Detection and Response (EDR), and Extended Detection and Response (XDR), combine to provide comprehensive protection for modern enterprises, with EPP leveraging antivirus with machine learning and behavioral analytics to detect threats, EDR scanning for real-time threats and neutralizing risks, and XDR integrating data across networks for comprehensive response.

The Endpoint Security market has rapidly become a battleground for established security vendors and new entrants alike. In ETR's recent Endpoint Security Observatory report, top contenders such as Microsoft Defender, CrowdStrike, and SentinelOne stand out for their strong momentum and presence in the field.

Our survey reveals that larger vendors with platform approaches are gaining the most traction in this part of the security software market. Companies like Palo Alto Networks and Zscaler consistently rank at the top in terms of innovation, ease of integration, and customer satisfaction, while Cloudflare and Fortinet are noted for their strong value-for-money offerings.

The report also looks ahead, assessing which vendors are best positioned to benefit over the next 12 months. Larger platform providers, such as Palo Alto and Cloudflare, dominate future usage intentions, with companies like Cato Networks and Netskope trailing closely behind as they continue to expand.

CrowdStrike remains a dominant Endpoint player, though recent challenges have dented its reputation. Previously topping Net Score rankings in last year's Endpoint Observatory, the company saw a decline after operational issues tied to a product update affected customer sentiment. Consequently, CrowdStrike's Net Score dropped by 20 percentage points, signaling rising customer concerns about the update process. Nonetheless, CrowdStrike still ranks fourth in spending intentions, valued for innovation, ROI, and integration. SentinelOne and Microsoft Defender have also gained momentum, with SentinelOne excelling in support and update satisfaction, while Defender benefits from seamless Microsoft integration, and delivering strong economic value.

Microsoft Defender capitalizes on its ecosystem integration, achieving high satisfaction in system compatibility and cost-effectiveness. SentinelOne, while innovative, shows slowing adoption, yet it remains competitive due to its product support and value. Palo Alto Networks, transitioning from network to broader security, scores well in support and integration but may face challenges around premium pricing. Cisco maintains a steady mid-range position, boosted by recent acquisitions, while Fortinet excels in value and support, securing a balanced yet less innovative profile.

Sophos and Tanium show moderate satisfaction, with Tanium noted for reliable support. MalwareBytes is viewed as accessible, though limited in technical support. Check Point maintains a balanced performance, though its integration capabilities face occasional hurdles.

Bitdefender and Trellix display average performance, with Trellix noted for integration ease. Symantec and Carbon Black struggle with innovation and face potential customer churn, while Trend Micro experiences low scores across key metrics, albeit with positive integration feedback.

Endpoint security is crucial in today's interconnected world, where geopolitical threats increasingly exploit cyber tools. Businesses are prioritizing security upgrades, moving beyond traditional antivirus to advanced tools like Endpoint Protection Platforms (EPP), Endpoint Detection and Response (EDR), and Extended Detection and Response (XDR). Dominant players like CrowdStrike and SentinelOne provide comprehensive solutions, while network security firms like Palo Alto and Fortinet integrate endpoint modules, adding competition. As digital threats grow, endpoint security evolves to prevent costly breaches, ensure regulatory compliance, and avoid disruptions. Despite ongoing budget pressures within enterprises, robust endpoint protection remains vital for effective, resilient cybersecurity defense.